More than ever, customers buy into the people behind a company or product. Your story, expertise, experiences and vision help provide the connection and credibility they crave.

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It's good to "dress for success" and to feel good about yourself, but never let others pressure you into changing your style, or who you're meant to be. Marilyn Monroe once said, "I am not beautiful like you, I’m beautiful like me.”

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As the world becomes increasingly connected and technology gives workers more flexibility, new ways of working are becoming more popular. Plus, of course, the nine-to-five job is no longer the only way to work. Millennials and the global economic meltdown have resulted in many more people working for themselves, launching start-ups, freelancing or becoming contractors.

And that means workspaces have changed… and options are no longer limited to home offices or the local coffee shop with free Wi-Fi. Co-working has distinct economic benefits.

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You’re working for yourself, an indie, after years of commuting to the office. At first, it’s wonderful working from home. It’s quiet – there are no major distractions, no water cooler gossip, no irritating colleagues blathering on. You can lounge about in a tracksuit, eat at your desk – or not, because you can work in the lounge, laptop literally on your lap, – make your own food and save money (and calories) on tempting takeaways. It’s great!

But at some point you miss bouncing ideas off colleagues. You’re becoming a slob, never getting out of your tracksuit. Actually, really, you’re a bit lonely, slightly starved of creative engagement… which is when you should investigate coworking and cowork spaces.

Cowork communities, says US entrepreneur Lawson Ursrey, writing in Forbes, are the future of how business will be done.“Coworking spaces have increased by 400 percent in the last two years because they offer what forward thinking entrepreneurs are looking for – community and collaboration,” he writes.

That’s just one reason why coworking is good for you and good for your career. Here are seven more, if you still need convincing!

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Whether you're male or female, the way you present yourself tells others how you feel about yourself – and you may be treated accordingly. For example, what you wear and how you carry yourself might affect your success in the workplace.

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You’re working for yourself, an indie, after years of commuting to the office. At first, it’s wonderful working from home. It’s quiet – there are no major distractions, no water cooler gossip, no irritating colleagues blathering on. You can lounge about in a tracksuit, eat at your desk – or not, because you can work in the lounge, laptop literally on your lap, – make your own food and save money (and calories) on tempting takeaways. It’s great!

But at some point you miss bouncing ideas off colleagues. You’re becoming a slob, never getting out of your tracksuit. Actually, really, you’re a bit lonely, slightly starved of creative engagement… which is when you should investigate coworking and cowork spaces.

Cowork communities, says US entrepreneur Lawson Ursrey, writing in Forbes, are the future of how business will be done.“Coworking spaces have increased by 400 percent in the last two years because they offer what forward thinking entrepreneurs are looking for – community and collaboration,” he writes.

That’s just one reason why coworking is good for you and good for your career. Here are seven more, if you still need convincing!

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If you have a killer idea for a start-up, but lack the time, resources and budget to develop a business plan, a business plan-generating app can help you get your plan on paper and, ideally, off the ground.

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XtraSpace is pleased to announce the rebranding of its premium, flexible office space and co-working facilities as The Workspace.

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